FOR THOSE ABOUT TO ROCK... WE WELCOME YOU.
Inspired by music legends old and new, University of Rock (uRock) is a Rock N' Roll fueled lifestyle brand that embodies passion, relentlessness, and raw energy/talent.
Our brand motto is to LIVE FAST AND PLAY LOUD. Our fans and customers are a unique breed that doesn't confine to the pressures of society, instead they challenge the status quo and live life on their own terms. Our supporters are dedicated to a lifetime of overcoming adversity, perfecting their craft, and making a bold statement for who they are and what they believe in.
In 2015, our Founder Jon Kage (@universityofjk) had a vision of creating a global community of passionate, like-minded musicians after watching 15 second clips of guitar players shredding on Instagram. After starting a #shredderoftheday™ series where he would feature a different guitarist of his choosing per day, University of Rock started attracting musicians from all over the world and quickly became a staple in the online music world.
In less than a year, University of Rock became the #1 University hashtag in the world, boasting over 55,000 #universityofrock hashtags on Instagram beating out world-renown Universities such as the University of Miami, University of Houston, Utah and others.
In late 2015, after receiving numerous requests to feature other instruments besides guitar, Jon created 4 sub accounts: @bassuniversity @drumuniversity @keysuniversity and @vocaluniversity to showcase and extend the uRock community.
University of Rock is headquartered in the entertainment capital of the world, Los Angeles, CA.
MEET THE FOUNDER
Jon Kage aka JK is a passionate young entrepreneur/guitarist that has taken his love for Rock N' Roll and has turned it into a full-time career. Jon started his first business when he was 18 and has since gone on to succeed in various ventures, ranging from a music education company that has employed over 200 music Instructors, to getting his songs featured on hit MTV shows, and more.
Jon holds a degree in guitar performance from Musician's Institute in Los Angeles, CA where he currently resides. In his free time, he enjoys long walks on the beach followed by dinner at fancy Korean BBQ restaurants.
For more information, visit www.universityofjk.com
Jon is endorsed by PRS Guitars, Taylor Guitars, and TC Electronic.