Our Story


In 2015, UROCK Founder Jon Kage had a vision of creating a global community of passionate, like-minded musicians after watching 15 second clips of guitar players shredding on Instagram. After starting a #guitaristoftheday feature series, University of Rock started attracting musicians from all over the world and quickly became a staple in the music community.

In late 2015, Jon started @bassuniversity, @drumuniversity, @keysuniversity, and @vocaluniversity to further extend the UROCK community.

Fast forward to today and University of Rock is Instagram's premier music community with over 800k + followers and 1 million + hashtags.

Notable UROCK followers include: Brian May (Queen), Slash (Guns N' Roses), Machine Gun Kelly, and more.


Inspired by Rock N' Roll, Streetwear, and Instagram meme culture, University of Rock debuted its original product line in Spring of 2019.

UROCK Canvas Wall Art pieces are available now exclusively on our online store and made in our facility in Los Angeles, CA.

The UROCK Streetwear Collection is set to debut in Fall 2019.


University of Rock has featured over 25,000 musicians since 2015 and continues to do free features every day for the community. Uniting people together through positivity and the power of music is the core foundation of the UROCK brand.

UROCK represents and embodies passion, relentless, and an obsession for mastering one's craft and self-embodiment.

Our fans and customers are a unique breed that doesn't confine to the pressures of society, instead they challenge the status quo and live life on their own terms. Our supporters are dedicated to a lifetime of overcoming adversity, perfecting their craft, and making a bold statement for who they are and what they believe in. We PLAY LOUD both in music and in life.


Jon Kage is a Guitarist/Entrepreneur who is currently working on debuting his musical project. Follow Jon's musical journey and get a behind-the-scenes look into UROCK on IG @universityofjk.