Story

WHAT IS UNIVERSITY OF ROCK?

University of Rock (U-ROCK) is an art project that houses a Musician-Rooted Streetwear brand and media platform dedicated to Music Culture. Founded in Los Angeles by Guitarist Jon Kage (JK) in 2015, the U-ROCK brand represents inspiration and empowerment through music and fashion.

Fun Fact: Although we are not an actual accredited University, we do offer scholarships in Air Guitar...

OUR STORY

After watching 15 second video clips of guitar players shredding on Instagram. JK started a "Guitarist of the Day" feature series - making the #universityofrock tag go viral overnight.

As the guitar features on IG started to gain traction, JK started four sub-accounts (@bassuniversity, @drumuniversity, @keysuniversity, and @vocaluniversity) under the U-ROCK name to showcase other musicians.

Fast forward to today and U-ROCK has featured over 20,000 musicians and has garnered a music community of 900k + with over 1 million + hashtags on IG.

Some of our supporters include: Brian May (Queen), Slash (Guns N' Roses), Machine Gun Kelly, Jordan Rudess (Dream Theater), and more.

LAUNCH OF U-ROCK STREETWEAR 

Inspired by punk rock, outer-dimensional guitar solos, and California sunsets - University of Rock debuted its U-ROCK Streetwear line in Fall of 2019.

All U-ROCK pieces are held to the utmost quality and are produced at our facility in Los Angeles, CA.

THE ETHOS OF U-ROCK

University of Rock has featured over 20,000 musicians since 2015 and continues to do free features every day for the community. Unity Through Music is the core foundation of the U-ROCK brand.

U-ROCK represents and embodies passion, relentless, and a lifelong yearning for mastering one's craft and human spirit.

Our fans and customers are a unique breed that doesn't confine to the pressures of society, instead they challenge the status quo and live life on their own terms. Our supporters are dedicated to a lifetime of overcoming adversity, perfecting their craft, and making a bold statement for who they are and what they believe in.

MEET THE FOUNDER

Jon Kage (JK) is a Guitarist/Entrepreneur who is currently working on debuting his musical project. Follow the journey and get a behind-the-scenes look into U-ROCK on IG @universityofjk.